We were delighted to have the opportunity to work with the committee to promote this year’s Sangamon County Fair, which takes place between Tuesday 13 and Sunday 18 June.
The most important messages that we needed to deliver to the fair’s stakeholders were changes to the event, which is steeped in tradition – and expectation. The committee decided that this year, following feedback from previous years, that it would reduce the admission fee to the fair – with a separate fee for grandstand entertainment. Also, we announced that the 2017 Sangamon County Fair would run six days instead of the usual five with the Sangamon County Fair Queen Pageant taking place on Tuesday (opening day of the fair) opposed to the Wednesday. The committee made these changes with the aim to increase attendance, particularly for families.
With Gem PR & Media being headquartered in Sangamon County (home to Springfield, IL) we are always excited to get involved in local events. The Sangamon County Fair committee had the challenge of sending out a clear message about changes to the event so we were only too happy to provide them with the support they needed.
As a result of the campaign so far, multiple news organizations in Central Illinois have reported on the fair and the changes positively, which were announced on Friday 31 March.
We look forward to continuing to manage the public relations campaign for this year’s Sangamon County Fair.