In August 2015 I wrote the blog ‘A day in the life of Gem PR & Media.’ It was a take on a feature that I’ve produced (in one shape or another) for a number of magazines around the globe. We currently run a similar piece in Eighteen21.com called ‘My not so 9 to 5,’ which chronicles the day for those living in and around Springfield. It’s a great way to gain insight into someone’s business, organization, or life.
This week I thought about revisiting the idea of a ‘not so 9 to 5 at Gem PR & Media,’ but then I got to thinking – it’s not about us it’s about you. What I really should be talking about is our clients and what their days are like working with us because that’s what matters.
A lot of the time our clients will apologize for their delay in getting back to us about a blog we drafted, the month’s social media posts we’ve scheduled, or a meeting date and time. The reason is they are busy. Well, that’s exactly what we want to hear. We are glad that our clients are too busy to get back to us right away. When I get a text message that reads ‘my phone has been ringing non-stop,’ that makes my day. It means that we’re doing something right.
Most recently we’ve been working with the team at SPFLD Emojis, which released about a week-and-a-half ago. The media reception has been fantastic. We issued a press release on June 1 and since then SPFLD Emojis has appeared on multiple platforms from TV to radio and print to online, of course. I’ve always said that if you’ve got a great story the media will want to tell it – and that’s the case with SPFLD Emojis.
Something else that we feel strongly about is including clients in the opportunities that we ourselves pursue. Last week we attended the Women Empowerment networking event at Erin’s Pavilion, organized by our client Deb Sarsany and her team at The Real Estate Group (another of our clients). We wanted to show some of the work we do and what better way to do that than have clients attend with us? Brittany Wallin of SPFLD Emojis and Crystal Apostol of Apostol Heirloom Portraitist joined the Gem PR & Media/Eighteen21.com table, mingled with guests, and developed new relationships. We also had marketing materials from Sensible Innovations, AlignLife of Springfield, which has its annual 5K in Washington Park in September, and copies of the 2017/18 Springfield Visitors Guide, which we researched and wrote last summer. We also gave away four tickets to a 2017/18 Springfield Jr. Blues games, kindly provided by the team, another client of ours – and because we are located across the road from the fabulous Pease’s at Bunn Gourmet, we had a selection of their delicious mini desserts for guests to our table.
These are just a few examples, but I think it’s important to demonstrate just how much we appreciate our clients, how we continue to look for new opportunities so that they are able to grow their businesses, and how being a part of the Gem PR & Media ‘family’ is a positive experience.