I‘ve been thinking a lot recently about how we can add value to our clients. And I’ve come to the conclusion that the bigger picture means including the little things. As well as doing a good job it’s important to remain connected with clients. One way to do this is to stay abreast of issues or trends in their industry. This takes time of course, but it can be as simple as setting up Google alerts and subscribing to industry websites. If we do not manage a client’s social media we always like, follow, and engage with their platforms so that we remain up to date with their daily activity.
I’m also a great believer in bringing different clients together to create meaningful professional relationships. If I see an opportunity to introduce one client to another I will make the effort to do so. My clients know this too – and appreciate it.
We are often asked by clients if we are interested in writing an article for Eighteen21.com about an organization they are involved with, such as a nonprofit or association. It may even be that they have a client that has a story or is involved in a nonprofit that would appreciate the coverage, exposure, and opportunity to share content on their social media platforms – and website.
I recently also launched a PR & Media Tool Kit and am offering discounts to organizations we are involved with, such as Illinois Women in Leadership, Business Networking International, and Central Illinois Networking Group – as well as nonprofits. May of our clients are members of or involved in such organizations – therefore they enjoy the discount.
If we are not managing a client’s social media platforms, but we are in fact creating content for them through Eighteen21.com, and we believe we can add value by providing training on the platforms, we will do so free of charge. It’s important for our clients that they gain value from any work we do. If we are creating content we want them to be able to social it out, provide links to our site from their website, and help improve their SEO or Google rankings. Taking time to support their other PR and marketing activities is a solid investment for them and us.
At the end of the day, we want our clients to be successful because as their businesses grow so will ours.