Small Business Week 2018 in Springfield keeps us on our toes

It’s National Small Business Week and, like most small business owners around the world, no two days are the same. 

So when we got a call from the Governor’s office on Tuesday at midday to ask if we could help pull together a visit to Sangamon Reclaimed – and a roundtable with other small businesses in Springfield, Illinois, for #SmallBusinessWeek at 11am the next day - we jumped into action.

It was a rather whirlwind 24 hours, but a lot of fun. It was a great opportunity too, for Brian Frieze, Sangamon Reclaimed founder and owner, and his team, and other small local businesses such as Serious Lip Balm, Sensible Innovations, and Free Press Coffee to talk about the subject of small businesses - and their importance to the economy – and to gain exposure through local media. This was such a great public relations opportunity for our client and - as expected - everyone also shared out the occasion on social media.  

Here are some of our favorite photos from the day. You can see more on our Facebook page or Instagram.

Public relations in action

The world of public relations can be brutal at times. You think you have a great story but no one will buy into it because everyone else believes their story is great too. Sometimes a crisis can occur and your day, week, or even month is thrown completely off schedule and you have to spend your time doing damage limitations.

Natalie Bomke and Sensible Innovations founder and creator of the Aware app live at Fox 32 in Chicago.

That’s why, at Gem PR & Media, we think it’s important to enjoy each and every success our clients experience – and today we had a major win for Sensible Innovations! Our client, the founder and creator of the Aware app, Rasha Said appeared on Fox 32 in Chicago with Springfield native Natalie Bomke to talk about the impact this technology is making, and can make, in improving the lives of America’s 21 million visually impaired. 

A massive thank you to Natalie for recognizing a great story! And a huge thank you to Sensible Innovations for trusting us with the brand and allowing us to be part of your journey. 

Today we are a step closer to bringing this technology to the mass market for those who need it most!