Whether you’re writing a blog, a Facebook post, or article how you write and what you include will make all the difference when it comes to online traffic.

First of all, make sure you include keywords. I’d recommend at least three. Think about the words your target audience will use to search for you on Google.

Be clever when it comes to your headline. Again, use words that will be plugged into the search engine.

Don’t ramble. Get straight to the point.

Avoid redundant words and repetition. Keep it short. I always try to keep my blogs to around 200 words, my articles to between 300 and 450 words for Eighteen21, and my Facebook posts to one sentence (two max).

Include links to other pages, articles, and social media platforms. Backlinking helps increase your SEO.

Include a call to action; at the very least remind people where they can find out more or who to contact.

So, with the above in mind, if you’re looking for great content creation, by a professional, with more than a 15 years’ experience in the media industry, call 217-210-1589 and speak to me, Gemma, about how Gem PR & Media can help get you and your business noticed online!

I write about social media, in my blogs, a lot and there’s a reason for this. I want people who are searching for social media companies in Springfield, IL, or Central Illinois to come across Gem PR & Media early on in their search.

We blog almost every week and post links to our Facebook, Twitter, and LinkedIn pages. We do it because we know this will improve our search engine optimization (SEO).

The key to improving SEO is adding new and relevant content to your website and social media platforms regularly. By relevant content I mean anything that is helpful, or of interest, to your online audience. So, I tend to write about social media, the benefits and my top tips for a successful campaign. I also talk about public relations, because that’s a major service we offer our clients. Content creation is another thing that we are known for so I try to write about that too. And finally, I’m always telling you what we’re up to because then you know that we’re not only investing in the communities in which we operate, but that we are continually educating those around us of our expertise.

Making sure you’re properly registered with Google is key. There are other things you can do too, to help with SEO, such as registering with search engines other than Google, like Bing, for example.

When it comes to social media, it’s all about quality over quantity. It doesn’t take too much to visit your LinkedIn page every few days, like an article or even comment in the feed. Anytime you write for a publication, have an interview on TV or radio or are featured in an industry journal make sure you list these on your LinkedIn profile.

Engage with one or two people each week on Twitter, whether that’s a retweet, a like, or by having a conversation with them.

Improving SEO is something we work on for many of our clients and their businesses.
If you have any concerns or questions about your SEO get in touch with the team at hello@gempremdia.com.

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