When we first meet with a client we often hear ‘I do all these things, but I don’t tell anyone about it because I either don’t know who to tell or I simply don’t have time.’ Like Rockefeller said: ‘Next to doing the right thing, the most important thing, is to let people know you are doing the right thing.’
What we have learnt from our clients is that they don’t just need idea generation, or to build relationships with the media, in order to reach their target audience, but they also need more time. We can give them more time by fulfilling their public relations and marketing needs.
This is especially true when it comes to social media management or online content, whether that be a website, blogs or platforms such as Houzz. There are so many great marketing tools out there, but which ones do you pick for your business and how do you maintain them when you already have a busy schedule? Well, that’s where we come in. We maintain our clients’ social media accounts, write blogs, update content on their websites and manage relationships with the various online platforms. We also provide feedback with analytics so that we can explain what is working best, why and how to move forward with online investment. Return on investment is very important to us.
We tell the stories our clients forget or don't have time to tell themselves; through their own clients, customers or consumers. We look for the opportunities they do not have time to look for, whether it’s commentary in a magazine or a TV interview.
We negotiate advertising or advertorial, which speaks to their target audience – we do not take a blanket approach, but a strategic and sustained one.
We also work to align our clients’ corporate social responsibility activity with their business' needs. So, they don’t feel they have to say yes to every raffle or silent auction. We work their community involvement into the PR and marketing strategy so they can see they are making a valued impact.
At the end of the day, it’s all about adding value and seeing outcomes, which not only takes knowledge and expertise, but also that all important thing … time.