We're in this together

To our Gem family,

We are here to help you get through the coming weeks, whatever is thrown your way. 

We need to continue to market our businesses to remain at the front of customers’ minds. We must also prepare for a time when life returns to normal. 

During my 20 years in the media industry, I have helped businesses survive extremely troubled times. Not just survive but thrive. 

We are diversifying our services at Gem PR & Media. We, like you, are adapting to the new world. 

So, here’s what we need to do. 

We need a plan. A plan for now and a plan for when the pandemic is over. 

In addition to our existing services: social media, blogs, PR (copywriting, award entries, media relations), email marketing, training, and crisis comms, we are adding continuity plans, tailored comms plans, and marketing budgets to the mix. 

For more information email hello@gemprmedia.com or give me a call on 217 210 1589, let’s talk it over, and come up with a plan.

We will get through this together.

Gemma

#BeAGem#SpringfieldTogether

I’ve been thinking a lot about ‘success’ lately. What is success?

I used to think that success was working 60-plus hours a week. I thought the more employees we had the more successful our business was. I thought that if I attended everything I was invited to and never said ‘no,’ that was a success. I was wrong. 

It’s not about the input (number of hours), but instead the outcome (results). I concentrate now on what I can achieve rather than how long I work. Thankfully the clients I have, the relationships I’ve built, and two decades of writing for the media (I started writing for my local newspaper at 16) mean I’m able to complete my work successfully in a reasonable amount of time so that I can spend my free time with my family. Now, that’s a success. 

I’ve also come to realize that we don’t need an office full of employees, instead, we contract experts in their field. I’m the first to admit what I can and cannot do for my clients, which is why I surround myself with talented people from fellow local and independent businesses, whether videographers, graphic artists, or web designers. 

I’ve also learned that my clients are my greatest asset. Their referral means everything. If I continue to do a great job for them others will follow. Yes, I still like to network, but I’m more selective these days about how I spend my time. Often, I’ll arrange face-to-face meetings over a coffee or join organizations that expose me to new people. 

So, success in 2020 at Gem PR & Media means working hard and playing hard (and when I say playing hard I mean baking with the three-year-old and cuddling our three-month-old), it means continuing to offer the best service to our clients – thinking outside of the box – and meeting new people and giving them genuine attention. It’s going to be a great year. I hope yours is a successful one too! 

Five years of Gem PR & Media

It's been a long time since I posted, it's been a busy few months. It's also five years since I launched Gem PR & Media from our dining room table in Guernsey. And sure, we have 250 #FiveYears of #LipSmackingService Serious Lip Balms to gift to our friends, family, and clients (let me know if you’d like one and I’ll make sure it happens), but I also wanted to share a few thoughts with you.

It’s been vital to our survival that we love what we do. That’s what it comes down to. If money is more important than doing what you love that’s ok too. But for small business owners, we do it because it’s what we're meant to do. 

Celebrate the good times. Do not dwell on the bad times, they will pass, and you will get through. If you mess up admit it, apologize, and move on. Know that if something isn’t your fault, and you did a good job, you can’t win them all. 

Listen to advice from your peers. Not all advice is good, but in time you will discover those whose advice is invaluable. 

Stay true to yourself. That gut feeling has always been a strong indicator for me. If I feel something is off it usually is. 

Do good. As a business owner, you have the power to leave this place in better shape than when you found it. Give your time wisely and use it for good.  

If you can’t stand up for your industry then help make it be a better one. Lead by example. It’s ok if others follow I genuinely believe that.

Go the extra mile for your clients it will make all the difference. 

Finally, recognize your accomplishments and those that have helped you along the way.

So thank you to everyone that has supported us over the years we appreciate it, we really do! 

Small Business Week 2018 in Springfield keeps us on our toes

It’s National Small Business Week and, like most small business owners around the world, no two days are the same. 

So when we got a call from the Governor’s office on Tuesday at midday to ask if we could help pull together a visit to Sangamon Reclaimed – and a roundtable with other small businesses in Springfield, Illinois, for #SmallBusinessWeek at 11am the next day - we jumped into action.

It was a rather whirlwind 24 hours, but a lot of fun. It was a great opportunity too, for Brian Frieze, Sangamon Reclaimed founder and owner, and his team, and other small local businesses such as Serious Lip Balm, Sensible Innovations, and Free Press Coffee to talk about the subject of small businesses - and their importance to the economy – and to gain exposure through local media. This was such a great public relations opportunity for our client and - as expected - everyone also shared out the occasion on social media.  

Here are some of our favorite photos from the day. You can see more on our Facebook page or Instagram.

Engagement on Facebook is up

The beginning of 2018 brought with it major changes for social media managers, especially for those using Facebook. But the platform’s decision to favor content that’s shared, or engaged with, wasn’t a bad one.

Of the Facebook pages that we manage we’ve seen a decrease in organic reach, that’s for sure. But engagement is up. That’s right, from our experience, more and more followers are engaging with posts; reacting, commenting, and sharing the content on business pages. Changes to Facebook’s algorithm means loyal followers, those that have engaged with your business page previously - what some call ‘superfans’ – are seeing the posts in their feeds. And because these are your loyal fans they are taking the time to interact with the posts and page.

In turn, we need to reward these loyal fans with great content. The more engaging the post the faster it will be gain a reaction, share, or comment, which in turn improves organic reach. And, the posts that reach the greatest number of non-fans are those which receive the most engagement from existing fans.

So much of it is about timing. Yes, you may find that your post reaches the greatest number of people at 7, 8, or 9pm but (and this is a huge but) that post may have been circulating people’s feeds for hours and its reach may go even further if there’s been an opportunity for your fans (and non-fans) to engage prior. Just give it a try.

It’s rare that we post text only, so when I say images remain popular I actually don’t have much to compare this by other than knowing, as a former news editor, pictures paint a thousand words and I’ll almost always choose cute babies or puppies for the front cover.

The posts that do the best are the ones that appear spontaneously, or at least in the eyes of our fans. So, if we take the Local First Springfield Facebook page for example, the posts that gained the most engagement over the past month were our visit to see members exhibiting at the Illinois Products Expo, the day after the opening of Free Press Coffee on MacArthur and the Saturday morning we dropped into Custom Cup Coffee and Three Twigs Bakery. What’s also important to note is the pages that we tagged in these posts have a decent following – and most importantly – a loyal fan base AKA superfans, or what I call brand ambassadors. And, what’s even more obvious, is that you can’t fool fans. They know when you’re sharing ‘real time’ content. And that’s key. So, what’s the answer to increasing engagement (and reach)?

• Post about your tribe, whether that be your members, clients, customers, staff, donors, or volunteers.
• Post photos taken in situ; they don’t need to be perfect.
• Share photos of people, places, and pets (but please don’t fill my newsfeed with photos of random dogs standing on their head - it needs to be relevant).
• Tag, tag, tag those you want to interact with, those that you’re confident will interact with you, and those who also have great engagement.
• Be timely, don’t get caught up in needing to post at 8pm because that’s when the greatest number of your fans is likely to see your post. You want non-fans to see your post too … post when it’s time appropriate and allow your posts to gain momentum.
• Sharing others’ content may not gain you much in the way or reach or engagement, but, it will develop a potentially mutually beneficial relationship and … you may even gain some of that page’s fans.

Remember you’re in it for the long run and you have to be able to adapt, quickly, to changes in Facebook’s algorithm. But until the next change, this is what we’re (mostly) sticking to.

Local First Springfield & Innovate Springfield collaborate on training for businesses

So many of our clients ask ‘what can I do to grow my business?’ We often tell them to get involved with the community and to collaborate with other businesses. There are lots of examples of organizations collaborating successfully. Only the other day I attended the first Mindful Mornings in Springfield at Engrained Brewery & Restaurant, where the room was packed with people that want to do good – and – collaborate in order to achieve this.

Local First Springfield is an organization we as a business are involved in – and so too are many of our clients because they, like us, see the benefit in supporting other like-minded, local, small and large companies and organizations that want to see our city and surrounding area prosper. We love Springfield and we want it to be the best city to live in – for all.

Our friend and master collaborator, Katie Davison, of Innovate Springfield, is leading the next Local First training session on Thursday (March 8 – funnily enough that’s International Women’s Day – go ladies!) on business collaboration: Fostering a Business Ecosystem. During the 90-minute class, Katie will explain the benefits and importance of business collaboration, as evidenced by Springfield’s growing business ecosystem. Basically, a business ecosystem is the interconnected web of business owners, innovators, and entrepreneurs that create relationships with one another to not only make their own businesses more successful but also recognize opportunities for all involved. In order to demonstrate the power of business collaboration, Katie will describe some of the great examples happening in our community right now.

There are two sessions, one at 9am (not too early and perfect timing for a mug of Custom Cup Coffee) and the other at 3.30pm (for those of us that prefer an afternoon class). This is not only an opportunity to learn to work together but to meet fellow business owners and entrepreneurs. The class, open to Local First Springfield members and nonmembers, is just $30.

This is the second class in a yearlong series organized by Local First Springfield, which is being led by a different member each month.

You can register for the class here.

Facebook & Instagram training

We are teaming up with Local First Springfield to offer members and non-members a 90-minute class that takes participants behind the scenes of Facebook and Instagram business pages.

Social media needs to play a major part in your marketing strategy in 2018.

For just $30 (with $5 going to the non-profit Compass for Kids) we will provide a live demonstration on Facebook and Instagram focusing on:

·      Page content

·      Generating engaging posts

·      Boosting

·      Ads

Two sessions are being offered, Thursday, February 1st from 7.30am and Friday, February 2 from 3.30pm at Gem PR & Media 2121 W. White Oaks Dr, Springfield, 62711. Spaces are limited to 18 per session. 

Book your place by emailing Bill McMahon at info@localfirstspringfield.com by January 19th. 

Owned, bought, and earned media

It’s been a while since I’ve had an opportunity to write a blog. Tomorrow I will present to my peers and as I was writing the presentation on owned, bought, and earned media I thought I’d share my thoughts with you also.

In writing outreach strategies for clients, which align with their business goals, I always take into consideration owned, bought, and earned media.

Owned media is anything you own that can be leveraged for marketing purposes; apparel, office supplies, your website, social media, etc.

Website: maximize its potential; add a blog or news feed, update images, post client/customer testimonials, link to your social media profiles, backlink

Social media; post engaging, informative and timely content; images, videos, industry related information, ask questions, post surveys, piggyback on trends and topics, share content from other business pages etc.

Bought media is anything you buy; advertising in magazines, online, social media, TV, radio, billboards etc. It’s really a case of working out which of the above will bring you the greatest return on your investment. We are seeing more and more people investing in social media advertising/Facebook boosting and videos – as well as Google ad words – the most important benefit to remember about online advertising, is that it’s measurable.

Earned media

Essentially – Public Relations – the core of what Gem PR & Media does for clients on a daily basis.

Speaking opportunities: there are a wide variety of speaking opportunities in central Illinois and beyond. 

Articles, profiles, and interviews on TV, radio, in print and online. This is a great opportunity to spread the word about your business and/or services.

Awards; enter awards and nominate clients, colleagues, and partners/third party providers – not just to show that you care, but to spread the word about your organization, its people and those that it interacts with.

CSR – corporate social responsibility; this is a huge part of what we do as a business and encourage other businesses to do so also. Giving back to the community in which your business operates, and you live in, is a major plus here.

In addition to being a nice person, you’re also elevating your brand.

If you choose to dedicate time and resources to a cause make sure it is either one you are extremely passionate about and/or aligns with your business goals. 

Make sure you have the time to commit – don’t half-ass it – that’s bad for your reputation.

Use your existing skills – if you’re an accountant – offer to do the bookkeeping, if you’re a lawyer offer to be legal counsel etc.

One of the most important things to remember about public relations/earned media is longevity – this is something often forgotten … when you have an article published online, or you make a presentation/speech and someone shares a photo of you and tags your business on Facebook, or you volunteer for an organization, secure a spot on the news, and a link to the interview is shared on the website and social media platforms - the message is repeated, the exposure is wide reaching and you are now established as a go-to source – you/your business/services/products and expertise are available for anyone that is interested days, months, even years after you’ve ‘paid’ for that PR. 

So think about the ways in which you can best leverage your owned, bought, and earned media - and remember the investment is well worth it in the short - and long-term. 

Local First Springfield Illinois

We’re excited to be part of a campaign that is celebrating all things local. Through our free online lifestyle magazine, eighteen21, we are sharing the stories of over 50 Local First members to encourage people to buy local during the holidays – and always.

The 12 Days of Local campaign launches on Friday, November 24. Each day we will feature several businesses and or organizations, which are members of the non-profit Local First. Each day has also been sponsored by a member business, which means Local First has been able to raise funds to further support its members in 2018. The 50 or so participating members have sent us copy, which I’ve had a lot of fun reading and editing, from Pease’s at Bunn Gourmet and Engrained Brewery and Restaurant to District 23 and Arlington’s. Kate Spencer of Kate Spencer Photography kindly donated her skills and has spent the past couple of days visiting 12 participating businesses by taking fantastic photos.

We’re proud to provide our services to Local First in kind, to support our community, and most importantly to remind people in Springfield to buy local, shop local and embrace this fantastic city that has so much to offer.

How to improve your SEO

Whether you’re writing a blog, a Facebook post, or article how you write and what you include will make all the difference when it comes to online traffic.

First of all, make sure you include keywords. I’d recommend at least three. Think about the words your target audience will use to search for you on Google.

Be clever when it comes to your headline. Again, use words that will be plugged into the search engine.  

Don’t ramble. Get straight to the point.

Avoid redundant words and repetition. Keep it short. I always try to keep my blogs to around 200 words, my articles to between 300 and 450 words for Eighteen21, and my Facebook posts to one sentence (two max).

Include links to other pages, articles, and social media platforms. Backlinking helps increase your SEO.

Include a call to action; at the very least remind people where they can find out more or who to contact.

So, with the above in mind, if you’re looking for great content creation, by a professional, with more than a 15 years’ experience in the media industry, call 217-210-1589 and speak to me, Gemma, about how Gem PR & Media can help get you and your business noticed online!  

Networking tips: gaining referrals

Networking provides a great opportunity to meet new people, take a break from your screen, and develop your business. Sometimes though it feels like there’s no, or very little, return on investment and referrals or leads don’t come to fruition.

Here are a few tips for making the most out of networking and gaining those referrals. 

1.    Invite clients to attend networking events with you; they will talk about you and the good work you do. 

2.    Step out of your comfort zone. Walking up, and introducing yourself, to a complete stranger can be daunting, but your time spent with a new contact will be valuable. 

3.    When meeting new contacts talk about other networking groups that you’re involved with and/or organizations you volunteer for. Invite them to attend with you to develop your relationship further. 

4.    Follow up. Always follow up with a new contact. Invite them to your office. Brag about the great coffee … and cookies. New contacts and clients always love visiting GPR&M HQ because it’s such a relaxed and inviting atmosphere – and Chris has the beer fridge well stocked! 

5.    Are there other groups within your existing network that you could attend? For example, we are members of the Springfield Insiders BNI chapter, which meets every Wednesday morning at 2931 Montvale, but there are an additional three chapters in the area, which I have also made the effort to attend over the past month or so.

6.    Actually, work at giving referrals. Take five minutes every day to think about the conversations you’ve had and the people you’ve met, what they are up to and services they might need. Make a list of possible leads. Reach out to contacts, clients, friends and family and ask if they’d like you to make an introduction to an expert in your network. 

7.    Next time you say to someone ‘we really must do lunch or grab a coffee sometime,’ follow up and arrange a date, time and place. I’ve made the effort to spend at least one-to-two hours each week with someone I’m on a committee or board with, know from a networking group, or have been meaning to catch up with - it’s been a lot of fun. 

8.    Finally, if you want to network with certain people and develop a better understanding of their businesses or roles, nurture your relationship and support one another, there’s nothing stopping you from setting up your own group - even if you meet once a month over a glass of wine. 

Ronald McDonald House Charities of Central Illinois Labor Day Ducky Derby goes swimmingly

At Gem PR & Media we’re always keen to give back.

We are proud to be involved in a number of non-profit organizations in Springfield, Illinois. As well as developing communication strategies for charities, providing sponsorships, and coverage through our free online lifestyle magazine, Eighteen21, we sit on boards and volunteer at fundraisers in the city. This week is a particularly busy one for the team with Monday's Ronald McDonald House Charities of Central Illinois inaugural Labor Day Ducky Derby fundraiser at Knights Action Park, Thursday's 6th annual Illinois Women in Leadership Women’s Symposium, and the inaugural Junk In Your Trunk For A Cause fundraiser for Compass for Kids, which takes place on Saturday, September 9 at Marine Bank on Robbins Road from 8am to 1pm.

If you're organizing a fundraiser or need support, getting the word out about your cause, get in touch with us by emailing hello@gemprmedia.com.

Here are a few photos from yesterday's Labor Day Ducky Derby!

The importance of networking

A few months ago I wrote a blog about networking groups and provided ideas for bringing the energy back. In the past nine months, life has been pretty hectic with the arrival of our daughter (and the real CEO of Gem PR & Media) Olivia. This has meant that at times we have had to miss out on networking opportunities as, although Gem PR & Media is a priority, family comes first. I know many of you will agree. 

Networking is extremely important when you’re developing a client base from scratch. Even several years after launching your new venture, you need to get out there and meet business owners and entrepreneurs. Through networking, you have the opportunity to spread your message, tell people about what you do, how and why, and build relationships and contacts. So, last week I decided to make an effort to attend, in a single day (not an unusual activity pre-Miss Olivia), our Central Illinois Networking Group meeting, a Springfield BNI chapter, and the Greater Springfield Chamber of Commerce after hours event. 

I’ve always loved networking. After years of acting classes from an early age, I don’t generally fear walking into a room of people I don’t know. But, it’s been a while since I did that. So, I put on my lippy and heels and headed on up to the 14th floor of the Crowne Plaza. 

I was one of the first there. I walked on over to the viewing area where a few people had gathered to observe Springfield from a height and struck up a conversation with a young girl from AT&T. In her early 20s, I was reminded of my early networking years – being the newbie in the room (or on the rooftop) and how just one person that came across to say ‘hello’ helped my confidence. We chatted for a while until a connection I had met at the lunchtime meeting came across to say ‘hi’ and joined us in conversation. This gave me the opportunity to further develop the professional relationship I had begun to nurture earlier that day. Adding another person to your conversation also helps it progress and change direction, which is helpful if you’re struggling for topics, after the initial introduction.
I think the biggest takeaway from networking all these years is to make sure you don’t just talk about yourself, but listen to and engage with the person you are meeting. 

I stayed at the after-hours event for a while, handed out a few business cards, and then left feeling pretty satisfied. The heels came off and flip-flops went on as soon as I got in the car of course. 
The following morning I took out the collection of business cards I’d gathered and began writing follow-up emails – thanking the BNI chapter for having me, reminding them about Eighteen21.com and Junk In Your Trunk For A Cause, and mentioning I’d hope to see them again soon. Another thing I came to realize while developing our business is the importance of follow-up. Never forget to follow-up with a new connection. I admire those who do it over the phone. I usually send an email. 

Now, I didn’t do this – although I thought about and wish I had, why not take a selfie with your new connections too. Post on your social media business profiles and tag your new ‘friends’ in. This will also encourage them to like and engage with your online platforms. But don’t worry if you forget, you’ll do it next time. 

It’s never too late to network – or get back to it. If you’ve lost the enthusiasm, or haven’t simply had the time to do so, throw yourself in when you get your next chance. It’s a bit like riding a bike – once you get back on you’ll remember how. If time is an issue I recommend picking one day out of the week and devoting that day to networking. It’s hard to concentrate when you get back to the office because often you need to follow-up on the emails, calls etc. that you’ve missed. So know that it’s ok because tomorrow you’ll get time at your desk. Make those networking moments count. Don’t forget to take business cards, always follow-up, and get the next event in your calendar. 

Content marketing

www.eighteen21.com 

Are you doing a good job at content marketing?

Essentially, content marketing is creating and distributing valuable, relevant, and consistent content, strategically, to attract and engage with a defined audience – and ultimately, result in a profit. 

Content marketing is part of all forms of marketing and includes social media, SEO, PR, inbound marketing, and strategy. Strategy is at the heart of everything we do at Gem PR & Media. It’s the strategy that allows us to meet our goals (and our clients’ goals) – or objectives. SEO, social media, and inbound marketing (which I’ll go into more detail about at another time) all go hand-in-hand. And PR, well, that’s at the core of everything we do. 

Business owners, PR and marketing professionals, and those tasked with maintaining an organization’s website or social media platforms often tell me they struggle with content. They get stuck with what to post, how often, and when. It’s not hard to create content, but you need to know how, and where, to find it. However, it does take time and that’s something many of our clients don’t have. That’s also one of the main reasons we created Eighteen21.com, a year ago on September 1st in fact, to provide businesses with a source of content for an extremely reasonable price. Our advertorial features cost just $125 (and that includes a boosting fee for Facebook). We offer a profile piece, ‘My not so 9 to 5’, for $99. Our articles reach thousands of people – and because we don’t publish editions – this isn’t a monthly magazine as the content is loaded almost daily – they are accessible online for as long as Eighteen21.com is in existence. 

So, as I said earlier, what we do is content. We create it. But essentially we’re marketing that content to your audience so that you can provide services and products – and remain profitable.  

Improvements to LinkedIn

My user experience, when it comes to LinkedIn, has improved in recent years. Over time I built up a hefty network, being a journalist and working in public relations you tend to make a lot of connections, but I never really took it too seriously until a few years ago. Now, as the platform continues to improve its features, I find myself spending more-and-more time engaging with my connections and adding relevant content, all in an effort draw my audience back to gemprmedia.com and eighteen21.com. That’s not to say I couldn’t improve my interaction because, in the ideal world, I would.

In the meantime, LinkedIn has added new features that are definitely worth mentioning. You now have the ability to select multiple images in a single post on LinkedIn. Upload is currently available on IOS and the platform is currently working on making the feature accessible on Android and desktop too. Simply select the images, create the post, and share in your feed. A nifty feature for those of us that have trouble choosing just one image or want to share presentations in their entirety. 

The next feature isn’t widely available yet, my guess is the platform is testing out the kinks before it’s rolled out to all users, but an addition I’m excited about no less. You’ll soon be able to record and post videos directly from the LinkedIn app, making sharing content on the go so much easier. Say you’re on a job, at a conference, networking event, or just see something you really want to share – now you can do so, via video, on the go. Remember though people, keep it short and to the point.

Here’s one I really like, you can now share your posts, videos, and articles, with those who are not logged onto LinkedIn (or aren’t members yet), on other social media platforms. As a social media manager, and someone who is constantly searching for content to share, this is an invaluable feature. Thanks LinkedIn. 

If you’re brave enough to ask for feedback on an article that you’re about to publish you can now share it with your connections. However, it’s worth noting (and perhaps reassuring), that your drafts are only visible to those that have access to the direct links that you create. 
Finally, a welcomed feature for many, you can now manage the comments on your posts and articles; providing you the opportunity to enable or disable comments. From those of us working in crisis comms, you can hear a sigh of relief. 

So, there you have it. LinkedIn is making changes to provide a more professional environment, a more interactive platform, and giving members with the opportunity to share content on other platforms – with non-members. All good stuff in my book. 

In-house training

As the success of our PR & Media Toolkit classes continues to grow we have decided to expand our services by offering in-house training to companies, and their staff, that want to brush up on their social media skills, improve their writing techniques, and seek out more rewarding sponsorship deals.

 
We are working with small, medium, and large businesses to develop classes for their PR, marketing, communications and admin staff. We are also working with a number of nonprofits that have limited funds and want to maximize opportunities to communicate their message to the public and fundraise.
 
The classes being offered in-house are based on the PR & Media Tool Kit series currently being taught on Tuesday evenings at Gem PR & Media HQ. However, changes are made for each business or nonprofit to meet their needs and interests.
 
We believe strongly that equipped with the latest information, the most up-to-date tools, and a different perspective on social media, writing for promotion, sponsorship and creating PR plans, you and your teams, businesses, or nonprofits will work more efficiently, be able to measure the success of your campaigns, and meet your goals. 

If you would like more information please email Gemma@GemPRMedia.com 

Practicing what we preach – Junk In Your Trunk For A Cause in Springfield

I talk regularly about the need for businesses, as well as individuals, to give back to the community. Often, my advice is to piggyback on an established event, which you can also ‘make your own.’ But sometimes it’s worth taking the leap and creating something out of the ordinary in the hope that it will raise funds for a cause you are passionate about, align with your values, and attract a healthy crowd.

 

 Not long ago, my friend, Cheri Plummer and I were talking about ways in which we could raise money for causes we believe in and have fun at the same time. We came up with the idea of organizing a Junk In Your Trunk event on Saturday, September 9th between 8am and 1pm where vendors are invited to sell their wares, with a focus on garage sale items, from their trunks. We approached Marine Bank 3120 Robbins Road and asked if we could use the parking lot– and they kindly said yes. We already knew we wanted to raise money (and awareness) for Compass for Kids, and so Junk In Your Trunk For A Cause was born.

Of course, once we’d planned the details, I got to creating a Facebook page, we’re working on a press release, Cheri will be posting onto all of the ‘for sale’ Facebook pages and we’re asking our nearest and dearest to help spread the word.

Compass for Kids, previously a program that existed at the Family Service Center launched as an independent non-profit last year. It is responsible for three major programs, which support at-risk children and families in Springfield School District 186. These include an after-school program with snacks, an evidence-based social-emotional curriculum lesson, academic time, life skills classes, and a healthy family-style dinner. Second, Camp Compass, a free summer program designed to improve reading and math skills and prevent learning loss over the summer months. And last, the backpack feeding program, a partnership between Compass, HSHS St. John's Hospital, and the Central Illinois Foodbank, which sends two breakfasts, two lunches, two snacks, and two dinners home with the children for the weekend.

Having been raised on a considerably affluent island in the British Channel, I feel it is my responsibility to give back, I know it is our duty as a business to support the efforts of others, and most of all I want to create a better place to live for our children. At Gem PR & Media we are constantly working towards projects that give back whether that’s through articles in Eighteen21.com, monetary contributions, or the time we give by sitting on boards, committees, and getting stuck in.

If you are interested in booking a spot at the inaugural Junk In Your Trunk For A Cause event here are the details: Parking lot spaces are available for people to bring their 'garage sale items'* to be sold out of their trunk. Each space is priced at $15 and spaces are limited to 30 sellers. Those who wish to reserve a space should send their check to Cheri Plummer at Lee O'Keefe Insurance Agency, Inc., 2501 Chatham Rd Ste. 100, Springfield IL 62704 by August 25th (please make the check out to Compass for Kids). Sellers are invited to set up from 7am and the car lot must be cleared by 2pm. Entry to the fundraiser will cost $3 per person (Kids 12 and under are free) or the donation of two non-perishable food items for the Compass for Kids food program.  

For more information visit Facebook.com/JunkInYourTrunkForACause or email Gemma Long at Gemma@GemPRMedia.com or Cheri Powers Plummer at CPlummer@LeeOKeefe.com. 

*Only items permitted by law can be sold. No guns, car seats, or baby cribs etc.

The bigger picture

I‘ve been thinking a lot recently about how we can add value to our clients. And I’ve come to the conclusion that the bigger picture means including the little things. As well as doing a good job it’s important to remain connected with clients. One way to do this is to stay abreast of issues or trends in their industry. This takes time of course, but it can be as simple as setting up Google alerts and subscribing to industry websites. If we do not manage a client’s social media we always like, follow, and engage with their platforms so that we remain up to date with their daily activity.

 
I’m also a great believer in bringing different clients together to create meaningful professional relationships. If I see an opportunity to introduce one client to another I will make the effort to do so. My clients know this too – and appreciate it.

We are often asked by clients if we are interested in writing an article for Eighteen21.com about an organization they are involved with, such as a nonprofit or association. It may even be that they have a client that has a story or is involved in a nonprofit that would appreciate the coverage, exposure, and opportunity to share content on their social media platforms – and website. 

I recently also launched a PR & Media Tool Kit and am offering discounts to organizations we are involved with, such as Illinois Women in Leadership, Business Networking International, and Central Illinois Networking Group – as well as nonprofits. May of our clients are members of or involved in such organizations – therefore they enjoy the discount.

If we are not managing a client’s social media platforms, but we are in fact creating content for them through Eighteen21.com, and we believe we can add value by providing training on the platforms, we will do so free of charge. It’s important for our clients that they gain value from any work we do. If we are creating content we want them to be able to social it out, provide links to our site from their website, and help improve their SEO or Google rankings. Taking time to support their other PR and marketing activities is a solid investment for them and us. 

At the end of the day, we want our clients to be successful because as their businesses grow so will ours. 

PR & Media Toolkit

So often we are approached by small to medium business owners that have a Facebook business page, Linkedin account, or Instagram but simply do not have the time or resources to manage these platforms effectively. They know that they need to better communicate with their audience, update their website more regularly, and get more from sponsorship activities but don’t have the tools at hand to do so.

 
Well, we have created a four-part toolkit with classes on social media, events, sponsorship and crowdfunding, creating a PR and media plan, and writing to promote for any business owners, or those responsible for marketing their organization, that feel they need help getting their message out to the right audience in order to help it grow, recruit, or fundraise.

Our plan is to hold 90-minute classes on Tuesday evenings (cookies and coffee included) at Gem PR & Media, either immediately after work or a little later. Each class is $50 or $175 for all four. There are 12 spaces. We are looking to kick this off on July 11 but will delay until the end of the month/beginning of August if those interested need to organize their calendars. If you have any questions or would like further information please email team@gemprmedia.com

It’s not about us, it’s about you

In August 2015 I wrote the blog ‘A day in the life of Gem PR & Media.’ It was a take on a feature that I’ve produced (in one shape or another) for a number of magazines around the globe. We currently run a similar piece in Eighteen21.com called ‘My not so 9 to 5,’ which chronicles the day for those living in and around Springfield. It’s a great way to gain insight into someone’s business, organization, or life.

This week I thought about revisiting the idea of a ‘not so 9 to 5 at Gem PR & Media,’ but then I got to thinking – it’s not about us it’s about you. What I really should be talking about is our clients and what their days are like working with us because that’s what matters.

A lot of the time our clients will apologize for their delay in getting back to us about a blog we drafted, the month’s social media posts we’ve scheduled, or a meeting date and time. The reason is they are busy. Well, that’s exactly what we want to hear. We are glad that our clients are too busy to get back to us right away. When I get a text message that reads ‘my phone has been ringing non-stop,’ that makes my day. It means that we’re doing something right. 

Most recently we’ve been working with the team at SPFLD Emojis, which released about a week-and-a-half ago. The media reception has been fantastic. We issued a press release on June 1 and since then SPFLD Emojis has appeared on multiple platforms from TV to radio and print to online, of course. I’ve always said that if you’ve got a great story the media will want to tell it – and that’s the case with SPFLD Emojis. 

Something else that we feel strongly about is including clients in the opportunities that we ourselves pursue. Last week we attended the Women Empowerment networking event at Erin’s Pavilion, organized by our client Deb Sarsany and her team at The Real Estate Group (another of our clients). We wanted to show some of the work we do and what better way to do that than have clients attend with us? Brittany Wallin of SPFLD Emojis and Crystal Apostol of Apostol Heirloom Portraitist joined the Gem PR & Media/Eighteen21.com table, mingled with guests, and developed new relationships. We also had marketing materials from Sensible Innovations, AlignLife of Springfield, which has its annual 5K in Washington Park in September, and copies of the 2017/18 Springfield Visitors Guide, which we researched and wrote last summer. We also gave away four tickets to a 2017/18 Springfield Jr. Blues games, kindly provided by the team, another client of ours – and because we are located across the road from the fabulous Pease’s at Bunn Gourmet, we had a selection of their delicious mini desserts for guests to our table. 

These are just a few examples, but I think it’s important to demonstrate just how much we appreciate our clients, how we continue to look for new opportunities so that they are able to grow their businesses, and how being a part of the Gem PR & Media ‘family’ is a positive experience.