After the Holidays, as is often the case, many of us are thinking about the year ahead; job satisfaction, work life balance and bottom lines. I know that’s something always at the top of my agenda come each January. It’s months since I sat down with Chris, my husband, and business partner, and we wrote our business plan for the year, but now is the time to put it into action.
As well as setting budgets and targets for the 12 months ahead I also use this time to reflect on the professional relationships I’ve built over the past year or so and begin to make a list of those I can reach out to for a catch-up, coffee, or glass of wine. This takes time and patience, but if you do it right and with enthusiasm the results can be rather pleasing. What you have to remember is that everyone else, or those on the ball, is doing the same. Many have already set their budgets and targets but may have scope for growth if you can prove your worth.
Last year I reached out to more than 25 connections I’d made over the previous 12 months, met for coffee, shared a lunch and networked like there was no tomorrow. It paid off. In a matter of months our business here, and in Europe, grew as a result. Hence, we’ll be doing the same this year. I’m not saying you need to be the world’s greatest salesperson because that’s not what it’s about. It’s about offering a service that helps increase that person’s/company’s bottom-line – in the world of public relations anyway. Our goal is to build brand awareness, create a positive relationship between the client and their stakeholders and, ultimately, grow profits.
If any of this sounds like a good plan to you feel free to get in touch with the team – we’re here to help!