We're in this together

To our Gem family,

We are here to help you get through the coming weeks, whatever is thrown your way. 

We need to continue to market our businesses to remain at the front of customers’ minds. We must also prepare for a time when life returns to normal. 

During my 20 years in the media industry, I have helped businesses survive extremely troubled times. Not just survive but thrive. 

We are diversifying our services at Gem PR & Media. We, like you, are adapting to the new world. 

So, here’s what we need to do. 

We need a plan. A plan for now and a plan for when the pandemic is over. 

In addition to our existing services: social media, blogs, PR (copywriting, award entries, media relations), email marketing, training, and crisis comms, we are adding continuity plans, tailored comms plans, and marketing budgets to the mix. 

For more information email hello@gemprmedia.com or give me a call on 217 210 1589, let’s talk it over, and come up with a plan.

We will get through this together.

Gemma

#BeAGem#SpringfieldTogether

I’ve been thinking a lot about ‘success’ lately. What is success?

I used to think that success was working 60-plus hours a week. I thought the more employees we had the more successful our business was. I thought that if I attended everything I was invited to and never said ‘no,’ that was a success. I was wrong. 

It’s not about the input (number of hours), but instead the outcome (results). I concentrate now on what I can achieve rather than how long I work. Thankfully the clients I have, the relationships I’ve built, and two decades of writing for the media (I started writing for my local newspaper at 16) mean I’m able to complete my work successfully in a reasonable amount of time so that I can spend my free time with my family. Now, that’s a success. 

I’ve also come to realize that we don’t need an office full of employees, instead, we contract experts in their field. I’m the first to admit what I can and cannot do for my clients, which is why I surround myself with talented people from fellow local and independent businesses, whether videographers, graphic artists, or web designers. 

I’ve also learned that my clients are my greatest asset. Their referral means everything. If I continue to do a great job for them others will follow. Yes, I still like to network, but I’m more selective these days about how I spend my time. Often, I’ll arrange face-to-face meetings over a coffee or join organizations that expose me to new people. 

So, success in 2020 at Gem PR & Media means working hard and playing hard (and when I say playing hard I mean baking with the three-year-old and cuddling our three-month-old), it means continuing to offer the best service to our clients – thinking outside of the box – and meeting new people and giving them genuine attention. It’s going to be a great year. I hope yours is a successful one too! 

Small Business Week 2018 in Springfield keeps us on our toes

It’s National Small Business Week and, like most small business owners around the world, no two days are the same. 

So when we got a call from the Governor’s office on Tuesday at midday to ask if we could help pull together a visit to Sangamon Reclaimed – and a roundtable with other small businesses in Springfield, Illinois, for #SmallBusinessWeek at 11am the next day - we jumped into action.

It was a rather whirlwind 24 hours, but a lot of fun. It was a great opportunity too, for Brian Frieze, Sangamon Reclaimed founder and owner, and his team, and other small local businesses such as Serious Lip Balm, Sensible Innovations, and Free Press Coffee to talk about the subject of small businesses - and their importance to the economy – and to gain exposure through local media. This was such a great public relations opportunity for our client and - as expected - everyone also shared out the occasion on social media.  

Here are some of our favorite photos from the day. You can see more on our Facebook page or Instagram.