Five years of Gem PR & Media

It's been a long time since I posted, it's been a busy few months. It's also five years since I launched Gem PR & Media from our dining room table in Guernsey. And sure, we have 250 #FiveYears of #LipSmackingService Serious Lip Balms to gift to our friends, family, and clients (let me know if you’d like one and I’ll make sure it happens), but I also wanted to share a few thoughts with you.

It’s been vital to our survival that we love what we do. That’s what it comes down to. If money is more important than doing what you love that’s ok too. But for small business owners, we do it because it’s what we're meant to do. 

Celebrate the good times. Do not dwell on the bad times, they will pass, and you will get through. If you mess up admit it, apologize, and move on. Know that if something isn’t your fault, and you did a good job, you can’t win them all. 

Listen to advice from your peers. Not all advice is good, but in time you will discover those whose advice is invaluable. 

Stay true to yourself. That gut feeling has always been a strong indicator for me. If I feel something is off it usually is. 

Do good. As a business owner, you have the power to leave this place in better shape than when you found it. Give your time wisely and use it for good.  

If you can’t stand up for your industry then help make it be a better one. Lead by example. It’s ok if others follow I genuinely believe that.

Go the extra mile for your clients it will make all the difference. 

Finally, recognize your accomplishments and those that have helped you along the way.

So thank you to everyone that has supported us over the years we appreciate it, we really do! 

Small Business Week 2018 in Springfield keeps us on our toes

It’s National Small Business Week and, like most small business owners around the world, no two days are the same. 

So when we got a call from the Governor’s office on Tuesday at midday to ask if we could help pull together a visit to Sangamon Reclaimed – and a roundtable with other small businesses in Springfield, Illinois, for #SmallBusinessWeek at 11am the next day - we jumped into action.

It was a rather whirlwind 24 hours, but a lot of fun. It was a great opportunity too, for Brian Frieze, Sangamon Reclaimed founder and owner, and his team, and other small local businesses such as Serious Lip Balm, Sensible Innovations, and Free Press Coffee to talk about the subject of small businesses - and their importance to the economy – and to gain exposure through local media. This was such a great public relations opportunity for our client and - as expected - everyone also shared out the occasion on social media.  

Here are some of our favorite photos from the day. You can see more on our Facebook page or Instagram.