Gem PR & Media can improve your social media and manage the day- to-day operation of your accounts.  We know you're busy and social media often is pushed back to take care of your clients. That’s where a social media manager comes in. 

The main role of a social media manager is to represent your business through the various social platforms and engage with your stakeholders. The return on investment comes with his or her know-how, experience, and time. 

If you work with a team, such as ours, you don’t just get the support of just one, but of many. When immersed in the world of social media it’s easier to respond quickly to changes on individual platforms – and to stay abreast of current trends. We know the central Illinois community and manage numerous accounts in the area successfully.

A good social media manager should respond effectively to questions from your stakeholders, create original content, remain informed about best practices and provide feedback after analyzing results. 

If you want a successful social media campaign there must be a strategy, defined goals, and a chance for evaluation. You should expect to engage with your social media manager on a regular basis. He or she should develop a relationship with your key staff and have an opportunity to meet with them to find out about activity within the business so that they can inform your stakeholders. 

Make sure you work with someone who is enthusiastic about social media. And, like I’ve said before, don’t be afraid to ask for samples of work from past clients, this is a good way to evaluate whether he or she has a clear understanding of how social media plays a key part in any marketing plan. It certainly doesn’t hurt to do a Google search of the social media manager and their own social media platforms. Their image is as important as yours.